How to sell on WhatsApp from your shop
Your customers are on WhatsApp all day. Used well, it is a friendly way to sell more and build loyalty, without becoming a nuisance.
Why it works
WhatsApp has a very high open rate and feels personal. For a neighbourhood shop it is like having the counter in the customer pocket: you answer questions, show new arrivals and close orders in seconds.
Start with WhatsApp Business
It is free and keeps work separate from personal chats. It lets you set hours, address, quick replies and a catalogue with photos and prices the customer browses without leaving the chat.
1. Build your catalogue. Add your star products with photo, price and one line of description. No need to upload everything: just what people ask about most.
2. Ask permission to message. Keep only those who agree to receive your messages. It is more effective and stops you being blocked or marked as spam.
3. Share news in moderation. A useful message now and then (a real offer, a new arrival), not every day.
4. Close the order and charge. Agree pickup or delivery and charge as agreed; when you record the sale in your POS, stock updates just like at the counter.
Create quick replies for your most common questions (hours, availability, payment methods). You save time and answer instantly.
Mind your manners
Message only people who gave you their number and want to hear from you; do not buy lists or send mass messages without permission. Besides being the right thing, it is what people appreciate and what makes them buy again.
Sell across every channel with clear numbers
With Bipe you record sales wherever they come from and stock always balances. Try it free.
Try Bipe free →Frequently asked questions
Regular WhatsApp or Business?
Business, no doubt: it is free, keeps things professional and adds catalogue, hours and quick replies. Much handier for selling.
Can I message all my customers?
Only those who gave you permission to message them. Mass messages without consent annoy people, can get you blocked and are bad practice.
How do I record those sales?
Just like a counter sale: log it in your POS when you charge and stock discounts itself. Your numbers stay right whatever the channel.