Promotions and bundles that actually work
A good promotion attracts and lifts the ticket; a bad one gives away margin for nothing. The difference is thinking it through first and measuring it after.
What a promotion is for
Not all promos aim for the same thing. Before setting one up, be clear on the goal: clear stagnant stock, raise the average ticket, attract new customers or reward regulars. Without a goal, you will not know if it worked.
Types that tend to work
- Bundle: products bought together at a round price. Lifts the ticket and adds perceived value.
- Second unit half price: great for getting people to take more than planned.
- Dated clearance: to move what is expiring or stagnant.
- Reward for regulars: a small gesture for repeat customers, which builds more loyalty than a general discount.
Always set an end date. An endless promo stops being a promo and eats your margin forever.
Mistakes that cost money
Discounting what already sold on its own (giving away margin without gaining sales), promos so complex nobody gets them, or not checking you still make money after the discount. Do the maths first: a promo should bring more volume than the margin you give up.
Always measure
Compare sales and average ticket during the promo with a normal period. If it did not move the needle, do not repeat it. If it worked, you know what to bring back.
Set up promos and see if they work
With Bipe you create bundles and special prices and instantly see the effect on sales and average ticket. Try it free.
Try Bipe free →Frequently asked questions
Discount or bundle?
A bundle is usually better for your margin: you add value by grouping rather than just cutting the price. Straight discounts work to clear stock or attract, but watch them.
How do I know a promo works?
Compare sales and average ticket during the promo with a normal period. If the extra volume does not offset the margin given up, it did not pay off.
How often should I run promotions?
Sparingly and with a reason (season, stagnant stock, key dates). Too many promos train customers not to buy at full price.